Jagi Nelson, 25, stylist from
Surrey, England

What was the inspiration for your shoot?

Keith Richards’ country home,
Redlands. Also The Stones’ time at Nellcôte when they left the UK for tax reasons… And a little bit of Biba.

What is your favourite piece from the collection?

The floppy khaki coat with toggles and no lining.

Can you describe your shoot in three words?

Peter Pan picnic.

What’s your advice for dressing well?

Wear colour.

Why do you do what you do?

Getting dressed has always been my favourite part of the day.

Diana Sträng, 29,
photographer, from Paris,
France (but originally Sweden)

What was the inspiration for your shoot?

Beauty in the undone.

What is your favourite piece in the collection?

I love the khaki coat. 

What is style?

Personality.

What is ‘now’?

Honesty.

What’s something we should always remember?

To be kind.