Our new denim collection has it all. Responsibly-sourced fabrics, a wider selection of washes, all the latest fits, and just the right amount of stretch. Great fitting jeans last forever - find your new favourite.
DISCOVER OUR FITS
THE HAILEY
A high-waisted essential that can do no wrong. Meet the Hailey jeans. Cut to a flattering straight-barrel leg with an elasticated waistband - always a bonus. Comfort is guaranteed.
STRAIGHT-BARREL FIT
HIGH-RISE
ELASTICATED WAISTBAND
CROPPED ANKLE
SHOP THE HAILEY
THE DURAN
Looking for something different? The Duran jeans are cut from overdyed stretch denim with frayed hems and cargo pockets. Cropped at the ankle and shaped to a skinny fit - they’re for every day.
SKINNY FIT
MID-RISE
STRETCH DENIM
CROPPED ANKLE
SHOP THE DURAN
THE MILLER
Our Miller Size Me Jeans are crafted from ultra-stretch denim, for a supersoft and comfortable finish. This unique sizing is suitable for all body types, adapting to your shape perfectly.
SUPER SKINNY FIT
MID-RISE
MAX STRETCH
RAW-CUT HEMS
SHOP THE MILLER
THE BARELY
High waisted with a 70s bootcut kick flare silhouette, the Barely jeans are nostalgic. Cut from a stretch cotton-blend fabric, they’re cropped at the ankle with a slight flare at the hem.
BOOTCUT KICK FLARE
HIGH-RISE
COMFORT STRETCH
ANKLE LENGTH
SHOP THE BARELYTHE IMPORTANT STUFF
SIZE ME
Our new Size Me Jeans are our most comfortable yet, rivalling our lived-in loungewear. Their ultra-stretch fabric is designed for extreme comfort and a soft handfeel. Adapting to your body, they complement a range of shapes, sizes and silhouettes.
WORKS FOR ALL BODY SHAPES
EXCELLENT RECOVERY
ULTRA-HIGH ELASTICITY
SOFT INSIDE AND OUT
SUSTAINABILITY
LOW EIM SCORE
EIM monitors the impact that garment finishing processes have on the environment. We aim to improve the environmental performance of our jeans, paying close attention to water and energy needs, as well as chemical and worker impact.
REDUCED WATER CONSUMPTION
Much of our denim collection is produced in factories using innovative water saving and water recycling processes.
THE BETTER COTTON INITIATIVE
We’ve partnered with the BCI and are committed to improving cotton farming practices globally.
READ MORE
CARE FOR YOUR DENIM
HOW TO WASH YOUR JEANS
Wash in cold water, inside out and only when absolutely necessary. Spot clean with soap and water when you can - use mild detergent to stop the colour fading.
HOW TO SOFTEN DENIM
Soak them in cold water, hang dry and wear in.
HOW OFTEN SHOULD YOU WASH JEANS?
Retain the colour and shape by washing your jeans as little as possible - it’s kinder to the planet, and to your jeans.
CAN YOU PUT DENIM IN THE DRYER?
Denim breaks down in the dryer, the colour fades and the shape distorts. Always air dry your jeans - natural is better.