Denim
Guide
Denim
Guide
The New Collection
Reform technology. The kind that shapes and sculpts. Long-lasting washes. Styles that stay black. New fits in different lengths. With just the right stretch. Great jeans last forever. Find yours.
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Bespokebutton
Sculptingtechnology
Vegan leatherfinishes
Reinforcedbelt loops
Mid Rise Skinny
HIGH RISE SKINNY
ULTRA HIGH RISE SKINNY
HIGH RISE STRAIGHT LEG
The Denim Edit
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ALL JEANS
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HOW TO CARE FOR
YOUR DENIM
- How to wash jeansWash in cold water. Inside out. And only when absolutely necessary.
Spot clean with soap and water when you can. Use mild detergent to stop the colour fading. - How to soften denimSoak in cold water. Hang dry. Wear in.
- How often should you wash jeansRetain the colour and shape by washing your jeans as little as possible.
It’s kind to the planet. And to your jeans. - Can you put denim in the dryerDenim put in the dryer breaks down. The colour fades and the shape distorts.
Always air dry your jeans. Natural is better.