The New Collection
Reform technology. The kind that shapes and sculpts. Long-lasting washes. Styles that stay black. New fits in different lengths. With just the right stretch. Great jeans last forever. Find yours.SHOP NOW
Mid Rise Skinny
- MID-RISE SKINNY
- 6 WASHES
HIGH RISE SKINNY
- HIGH-RISE SKINNY
- 5 WASHES
ULTRA HIGH RISE SKINNY
- ULTRA HIGH-RISE SKINNY
- 2 WASHES
HIGH RISE STRAIGHT LEG
- HIGH-RISE STRAIGHT LEG
- 2 WASHES
The Denim EditSHOP Now
ALL JEANSSHOP Now
HOW TO CARE FOR
- How to wash jeansWash in cold water. Inside out. And only when absolutely necessary.
Spot clean with soap and water when you can. Use mild detergent to stop the colour fading.
- How to soften denimSoak in cold water. Hang dry. Wear in.
- How often should you wash jeansRetain the colour and shape by washing your jeans as little as possible.
It’s kind to the planet. And to your jeans.
- Can you put denim in the dryerDenim put in the dryer breaks down. The colour fades and the shape distorts.
Always air dry your jeans. Natural is better.