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You Do You

The way to get dressed now is to align your clothes with your personality: express yourself through your clothes, look good and feel good. These four style tribes cover just a few of the style characters of the moment, and offer some inspiration on how to rip up the style rulebook – dress for whoever you want to be.

   

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The Minimalist

You like to keep it simple. For you, organisation is life. And when it comes to your wardrobe, you prefer clean lines and pared-back silhouettes to anything too dramatic. The minimalism of the 90s may have evolved into quiet luxury – but that doesn’t mean your clothes can’t make a statement. You take inspiration from power-dressing heroines on film and carefully choose well-made pieces that speak volumes, and that you know you will wear for seasons to come.

   

For Day

Your go-to palette is monochrome. It exudes a clean aesthetic and is perfect for a capsule wardrobe, where every piece works with every other piece – exactly what you’re aiming for.

Shop the Dayle Oversized Leather Biker Jacket

Dayle Oversized Leather Biker Jacket

Was £399.00 , is £279.00
Shop the Thelma Suede Low Top Trainers.

Thelma Suede Low Top Trainers

, is £149.00
Shop the Lucille Leather Crossbody Bag

Lucille Leather Crossbody Bag

, is £149.00
Shop the Fern Engraved Logo Hinged Bangle Bracelet

Fern Engraved Logo Hinged Bangle Bracelet

Was £95.00 , is £66.00

For Night

Tailoring is a cornerstone of your wardrobe, and it works just as well for evening as it does for the office. The Whitney Linen suit has a lot of impact – this is power dressing, the minimalist’s way.

Shop the Bettina Leather Clutch Bag

Bettina Leather Clutch Bag

, is £119.00
Shop the Whitney Linen Blend Straight Leg Trousers

Whitney Linen Blend Straight Leg Trousers

Was £169.00 , is £84.00
Shop the Alex Hexagon Hoop Earrings

Alex Hexagon Hoop Earrings

Was £45.00 , is £31.00
Shop the Kelly Block Heel Leather Mules

Kelly Block Heel Leather Mules

Was £249.00 , is £149.00

The Bohemian

Broderie anglaise, denim, raffia: these are just some of the natural materials and textures you love to add to your look. You’re never more at home than in a dress, and Americana is your key inspiration. The feel is relaxed and free-spirited, and perfectly suited for strolls or carefree days out. All you need is sunshine.

   

For Day

Keeping your palette refined is the perfect way to keep the look modern: white dress, pale denim jacket, silver boots. Texture and craftsmanship are key to striking the right balance.

Shop the Juno Denim Trucker Jacket

Juno Denim Trucker Jacket

Was £159.00 , is £95.00
Shop the Sabine Crochet Shoulder Bag

Sabine Crochet Shoulder Bag

Was £199.00 , is £139.00
Shop the Trudy Layered Chain Necklace

Trudy Layered Chain Necklace

Was £145.00 , is £101.00

For Night

You’ve been wearing a dress all day, so for the nighttime switch-up, you’ll bring some sheer fabrics and fun prints into play – all just right for dancing the night away.

Shop the Delilah Straw Fedora Eyelet Hat

Delilah Straw Fedora Eyelet Hat

Was £99.00 , is £69.00
Shop the Half Moon Leather Crossbody Bag

Half Moon Leather Crossbody Bag

, is £159.00
Shop the Tilley Mismatched Pendant Hoop Earrings

Fern Small Engraved Hoop Earrings

Was £45.00 , is £31.00
Shop the Bella Leather Platform Heel

Bella Leather Platform Heel

Was £249.00 , is £149.00

The Rock Chick

Full-time rock chick, or fairweather festival-season-only rocker? Either way, you base every outfit around a band T-shirt, and by the end of the summer might need to be surgically removed from your cut-offs. Your style icons are all band frontwomen, and your spiritual era is the 70s.

   

For Day

A borrowed-from-the-boys tee is always your starting point, and this hand-drawn illustrated version from our menswear collection has an oversized silhouette and celebrates music with a free-spirited vibe. And to finish? No rocker is fully dressed without their leather.

Shop the Prowl Amelie Oversized Boxy T-Shirt

Fest Graphic Print Oversized T-Shirt

Was £55.00 , is £44.00
Shop the Dellaware Pointed Suede Western Boots

Dellaware Pointed Suede Western Boots

Was £249.00 , is £149.00
Shop the Ace Rimless Visor Sunglasses

Ace Rimless Visor Sunglasses

Was £135.00 , is £81.00
Shop the Heidi High Rise Distressed Denim Shorts

Heidi High Rise Distressed Denim Shorts

Was £89.00 , is £62.00

For Night

Just because your vibe is relaxed, doesn’t mean you don’t dress up. Quite the reverse. These pieces are begging to be taken out, from dancefloors (and dance tents) to stages and street parties.

Shop the Elias Studded Tassel Leather Gilet

Elias Studded Tassel Leather Gilet

Was £799.00 , is £559.00
Shop the Roxanne Knee High Western Leather Boots

Roxanne Knee High Metallic Leather Boots

Was £399.00 , is £239.00
Shop the Alex Hexagon Hinge Bangle

Alex Hexagon Hinge Bangle

Was £139.00 , is £97.00

The Dark Romantic

A little bit gothic at heart? With 20.8m posts tagged #goth on TikTok, you’re not alone. If your wardrobe is primarily black and you like to look glamorous and moody, this is for you – but you like to keep it pretty with feminine details.

   

For Day

Where black meets lace, good things happen – so why not wear the look head-to-toe? Don’t stop there: black accessories will finish the look.

Shop the Minerva Square Cat Eye Sunglasses

Minerva Square Cat Eye Sunglasses

, is £135.00
Shop the Charli Embroidered Straight Fit Trousers.

Charli Embroidered Straight Fit Trousers

, is £159.00
Shop the Celayne Mini Straw Tote Bag

Celayne Mini Straw Tote Bag

Was £99.00 , is £69.00
Shop the Ellie Studded Buckle Leather Sliders

Ellie Studded Buckle Leather Sliders

, is £149.00

For Night

The little black dress meets the simple slip. Styled right, it definitely has gothic vibes, too. Accessories with subversive touches add a perfectly pitched note of androgyny – you can also cinch the belt over the single-breasted blazer for extra fashion points.

Shop the Tilley Pearl Cross Pendant Earrings

Tilley Pearl Cross Pendant Earrings

Was £75.00 , is £52.00
Shop the Marcella Leather Wide Belt

Marcella Leather Wide Belt

Was £75.00 , is £45.00
Shop the Nellie Single Breasted Relaxed Blazer

Nellie Single Breasted Relaxed Blazer

Was £269.00 , is £161.00
Shop the Betty Square Toe Leather Heeled Sandals

Betty Square Toe Leather Heeled Sandals

Was £199.00 , is £119.00

Over In Menswear

   

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