Man and a woman sitting on chairs and wearing pieces from our new collection.

The 25th Anniversary Collection

Since 1994

This season, AllSaints turns 25. To honour the occasion, we present a collection and campaign that celebrates the time, place, style and attitude from which the brand emerged – 1990s London.

SHOP WOMEN SHOP MEN
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Black and white image of a woman walking in the street wearing a mini leather skirt and black jumper over a white shirt.

A timeless love letter to the people, places and attitudes that shape our constantly evolving home city, London.

AllSaints formed at a time when British alternative culture suddenly found itself in the spotlight. Underground figures from music, film and fashion were hijacking mainstream culture, being embraced by the establishment, and invited into 10 Downing Street to share their outsider views on society – while generally misbehaving. We reconsider this heady era while celebrating AllSaints’ 25-year anniversary.

Portrait of a woman wearing a dark leather biker jacket over a black t-shirt.
Black and white image of a man standing in a street, wearing a closed checked coat.
 
Image of a woman in a corridor wearing a grey textured pencil skirt with a brown leather belt, a zebra printed shirt and a black and white coat.
Image of a man wearing a white t-shirt with light tailored trousers and a checked coat.
 
Image of a woman walking in a corridor wearing a black bodysuit with a snake printed patent coat and black boots.

A meeting point for sporty design and a bohemian feel, our womenswear collection pairs chunky knits with track pants and accents high-shine leather mini skirts with oversized buttons. Stripes and checks collide with zebra print, tweed and mohair. References merge, remix and layer in menswear – the result is the hybrid M65-bomber jacket, belted macs, puffas, leathers, checked and printed-motif scarves interwoven with our signature denim.

Series of four black and white cropped images of a woman wearing our latest collection.
Series of four black and white cropped images of a woman wearing our latest collection.
Series of four black and white cropped images of a woman wearing our latest collection.
Series of four black and white cropped images of a woman wearing our latest collection.
Black and white image of a woman twirling wearing our latest collection.
Black and white profile portrait of a woman in front of a wooden wall wearing a shinny snake printed rain jacket.
 
Black and white image of a woman and a man in the street wearing items from our latest collection.
Image of a man in a corridor wearing a printed shirt under a grey checked coat.

We’re always moving forwards, imagining new realities, and expressing the future. But the attitude and aesthetics of where and when we come from never leave.

Black and white image of a woman and a man sitting in a corridor wearing items from our latest collection.