THE BIKER PORTRAITS: PART 1, NYC
Taking the Biker Jacket as a starting point, this project is the first of an ever-evolving photography series of inspiring creatives; local men and women who share the brand’s independent spirit.
THE BIKER PROJECT
March 2013 saw the launch of the AllSaints Biker Project at our Earlham Street concept store in London. A collection of entirely unique interpretations of the iconic biker jacket, designed in-house and tattooed with an individual number, were showcased alongside a short film detailing their making. Now, to mark the global tour of the project, a selection of these iconic designs have been produced and are available online and in selected stores. The biker sums up the AllSaints DNA, channelling a rebellious attitude but with a thorough commitment to exquisite craftmanship and design. Expertly handled through to the finishing process, only 100 pieces of each style have been made.
THE BIKERS: SHOP THE EXCLUSIVES
THE BIKER PROJECT GLOBAL TOUR
The Biker Project began its residency at our Earlham Street concept store in London, before travelling to New York City for Fashion Week in September 2013 where it was exhibited in the famous windows of Bloomingdales on Third Avenue. Stay posted for the next destination on its global tour.
Discover the narrative surrounding the Biker Project in our behind the scenes film.
Visit Earlham Street, our concept store. Site of the original Biker Project exhibition and ever-changing creative space for our latest projects, find out what's happening there now.
THROUGH THE LENS
From the first cut, to the early stitch, from the buzz of the gun to the scratch of the needle, the processes are the product. The team craft and sculpt out Biker Project styles, while Vinnie Woolston finishes with a tattoo.